Careless Bears Collectibles by Kahncept

Personal Scope:

As the Creative Support and Executive Producer, I played a crucial role in the realization of the Careless Bears project. My responsibilities included:

• Assisting in the development of the project idea and providing creative support to the artist, Kahncept.

• Managing the production schedule and overseeing project management.

• Consulting for the go-to-market strategy and performing all other executive producer functions.

The Careless Bears collection, entirely hand-drawn by the artist Kahncept, is a unique assembly of 100 NFTs, each representing a different bear character. The collection is a deconstructed pop-art interpretation of early '90s cartoons, with a cute, twisted point of view made to exist as PFP NFTs. The emphasis of the collection is on the art, with no elements being programmatically generated. This makes each bear unique. Additional rarity and what defines rarity will be revealed over time through special clues and riddles.

Full collection: HERE

Creative Idea

The Careless Bears were designed by Kahncept to express the lovable carelessness in all of us. These bears are a deconstructed pop-art interpretation of early '90s cartoons with a cute, huggable, twisted point of view made to exist as PFP NFTs. We purposely put a dramatic emphasis on the art. Nothing in this collection was programmatically generated. This makes each and every one intrinsically… one of a kind. Additional rarity and what defines rarity (perhaps through hidden utilities) will be revealed over time through special clues and riddles.

Strategy & Approach

The strategy behind the Careless Bears was to create a unique collection of NFTs that would stand out in the market. The hand-drawn nature of each bear, along with the mystery of hidden traits and rarities, was designed to engage and intrigue potential buyers. The collection was released in a series of official drops, giveaways, auctions, and private sales, creating a sense of anticipation and excitement around each new release.

Execution

The Careless Bears collection was executed with a focus on quality and uniqueness. Each bear was hand-drawn by Kahncept, ensuring that no two bears were alike. The collection was released in a series of official drops, with additional bears being given away, auctioned off, or sold privately. The release strategy was designed to create a sense of anticipation and excitement around each new bear.

Results

The Careless Bears collection was a success, with the entire collection selling out and winning multiple creative awards. The unique nature of the bears, combined with the anticipation created by the release strategy, resulted in high demand for the NFTs.

View the Careless Bears on OpenSea: HERE

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